SEARCH ENGINE POSITIONING:
Search engine positioning can lead to huge increases in visitor traffic (as much as 100% or more), the result is that your site starts to work for you in the manner that it was intended to.
The process that we have found to be most effective in positioning your website in the top 10 results returned by the search engines is based on experience that we have gained in assisting a variety of clients in various industries and from all over the world. We have found that there are 6 important steps in search engine positioning, we call them....
The Six Steps of Search Engine Positioning....
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Keyword Analysis - research the best combination of keywords for your business, (there is no point in targeting words for which nobody is searching). |
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Optimization - create <title> and other meta tags based on your research, and re-write the page text if necessary to ensure the correct balance for maximum search engine visibility. |
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Link Popularity - all the top search engines take into account the number of links pointing towards a site as a measure of its popularity when calculating relevance - the more incoming links, the more popular the site must be. As far as the search engine is concerned, if a site is popular it must be relevant. Our program ensures that your sites popularity improves on an ongoing basis. |
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Visitor Tracking - install independent visitor tracking software on your site to obtain detailed statistics of your visitors, including which search engine they used to find the site, which keywords they searched for, and lots more. |
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Submissions - submit your site by hand to the top international search engines and directories, we DO NOT recommend the use automated submission software. |
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Reporting - regular, detailed reports on your sites position on the search engines so that you can see exactly where your site is in the rankings at any time. |
WHY SEARCH ENGINE POSITIONING IS SO IMPORTANT:
With the huge number of websites competing for their attention, search engines face an enormous challenge when providing relevant results for Internet searchers. A search on almost any subject returns thousands, if not millions of possible results by the search engine, unless your site is one of the top 10 returned, it might as well not be there at all, few Internet users will bother to look beyond the first 30 results returned before moving on or trying another search term.
We offer more than one search engine positioning option and can tailor make a plan to suite your budget while working with you every step of the way and taking the time to explain the process. The majority of our clients are small businesses and our rates are geared for that market.
© 2003 - Search Maestros - Ph: +27 82 552 5540
